Hey!
I'm Maria!
I believe great design starts with a clear strategy.
With 7 years of experience as a Senior UX/UI Designer, I focus on understanding the brand, the business goals, and the people behind the product — long before I touch the interface.
For me, design isn’t just about how things look, but why they exist and how they work. I dive deep into research, positioning, and user behavior to shape solutions that are not only visually strong but also meaningful and effective.
Whether I'm defining a UX strategy, mapping out user journeys, or refining the final UI, I’m driven by collaboration and clarity — always aiming to bridge the gap between brand, user, and business.
My work experience
“Use this space to share reviews from customers about the products or services offered.”
As a Senior UX/UI Designer at Republica since 2024 I combine strategic vision with creative execution to craft user-centered digital experiences. I collaborate with stakeholders to align design with business goals and deliver scalable design systems that ensure brand consistency and support growth.
From 2022 to 2024, as UX Manager at Republica, I worked closely with Teleperformance.
I led UX initiatives that bridged user needs and business goals.
I championed accessibility, mentored designers, and helped shape design strategy across teams and leadership.
From 2020 to 2022, as the sole UX/UI Designer at NiT, I led the full design process across all platforms — from websites to mobile and infographics. I balanced editorial and user needs to create responsive, visually consistent, and engaging digital experiences that strengthened the brand’s identity.
From 2019 to 2020, I led strategic social campaigns, turning brand stories into engaging visuals at Cata Vassalo brand.
Created cohesive content that boosted engagement, grew communities, and aligned with business goals.
End-to-end Expertise
Research
Every great idea starts with understanding people. Through interviews, surveys, and usability testing, I dive into real experiences to uncover what truly matters. With journey maps and personas, I bring those insights to life — turning data into stories that inspire design. Guided by design thinking, each step transforms curiosity into meaningful, human-centered solutions.
Strategy
I dive into the landscape with competitive analysis and market mapping to spot opportunities waiting to be shaped. Through expert evaluation and thoughtful product positioning, I craft stories that make brands stand out. Guided by a data-driven mindset, every insight becomes a spark for strategic, meaningful growth.
Interface
I build experiences from the ground up — starting with solid information architecture and purposeful wireframes that shape intuitive journeys. Through prototyping and UI design, ideas come to life with clarity and flow. Anchored by a cohesive design system and accessibility at every step, I create interfaces that are not only beautiful but truly inclusive and functional.
Testing
I dig into the details of how people interact — from A/B testing and heatmaps to in-depth user testing and behavior analysis. Every click tells a story, and I use those insights to fine-tune experiences that feel seamless and intuitive. With a focus on conversion optimization, I turn data into design decisions that truly perform.
Where design meets strategy
Explore a selection of work where strategy meets creativity — bold digital design, compelling storytelling, and data-driven insight come together to build unforgettable brand experiences. From social campaigns to immersive visuals, each piece is crafted to captivate, connect, and drive real impact.
