Mobrand - Aligning Digital Presence with Brand Values
The existing website no longer reflected the company’s current reality or its value proposition. The challenge was to redefine the platform so it could serve as a true digital representation of the brand — one that embodies its core principles of adaptability, evolution, culture, low risk, transparency, and multiplicity.
The main goal was to create a website that functions as a dynamic business card for multiple stakeholders, presenting the company’s vision, expertise, and services through an intuitive and engaging experience.
Benchmark Insights
Through a comprehensive benchmarking process, we identified several key practices adopted by leading players in the market:
Coherent Visual Presentation
A consistent visual approach — with balanced colors and cohesive imagery — enhances user engagement and retention by creating a smoother and more harmonious browsing experience.
Strategic Menu Use
Menus are used not only for navigation but also as communication tools, highlighting key products or case studies and providing short contextual introductions that improve user orientation.
Submenu Navigation as a UX Enhancer
Competitors use contextual submenus to streamline navigation and speed up content discovery, making the browsing experience more intuitive and accessible.
Strategic Implementation
These insights directly informed the redesign process. The new website was structured around a clear and adaptive navigation system, ensuring that users can easily explore the brand’s multiple dimensions.
The design emphasizes clarity, balance, and usability, aligning visual and functional choices with the brand’s values.
The result is a digital platform that not only communicates who the company is today but also acts as an evolving space — flexible enough to grow with the brand, support its various audiences, and maintain transparency in every interaction.
